10 Jan
Multimedia design studio Hi-Res! was founded in 1999 by dynamic duo Florian Schmitt and Alexandra Jugovic who met at art college in 1993.

Alexandra’s background is in fine art and graphic design, whilst Florian’s is film and music. They worked for various clients in the design, music and post-production industry where they refined their skills and artistic approach. And due to their fascination with different fields such as film, music and traditional art, they thought they could combine these interests into creative commercial and personal projects. As a result, that is what they did: The year is 1999, Florian and Alexandra make the crucial decision to move from Germany to London to launch their company Hi-ReS!, and they begin working on a personal site called Soulbath.com, although they state that at the time they didn’t know that much about the web at that time, but realized Flash would be a great platform for them to pool their varied interests and skills.The project is associated with an exhibition of art-banners entitled “clickhere!”, a sardonic twist, delivering adverts but no products. Beyond their expectations, the site received immediate widespread among the media, culminating in a prominent feature in The New York Times. From this point on, they were approached for work with Mitsubishi, Lexus and NTT Data. They were invited by filmmaker Darren Aronofsky to create a site for his film “Requiem for a Dream” (2000), and they went on to completing other movie sites like “Donnie Darko” (2001), The Lexux’s “Minority Report” Experience (2002), and “The Punisher” (2004). In addition, Hi-Res! created TheThirdPlace.com for Sony’s PlayStation 2, and the amazing site for Massive Attack’s album “100th Window.”The sites of hi-res! are truly multisensory explorations, immersing you somewhere between experimental web art and a fantastic dream. The rich worlds they create encourage both personal interaction and unique interpretation. In a an interview for Shift they can be quoted “The common denominator in our process is that we try to aproach a project from a conceptual and not necessarily an aesthetic angle to begin with; we need to be sure of what we wnat to say before we think of how we want to say it”. This has resulted in stunning and original sites over the last seven years that have more than stood the test of time.

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