Is the London 2012 Olympics logo worth £400,000?

2 Mar

Ummm.. not to me!

Just after a few days a petition was set up to get the logo removed, with over 9000 signatures in the first day, and with 50,000 signatures colllected when the petition closed on 6th June 2007, and to top all that its animated form, it is said to cause epileptic attacks.
How can they still defend this logo and still use it??? ARE THEY STUPID?
If i had designed this i would seriously consider my skills as a designer with over 50,000 people disliking my work, even if i was £400,000 richer. Charging that much money surely they could of come up with something decent, not something that resembles Lisa Simpson doing, well umm……you know. How is it meant to resemble anything to do with the olympics or London/Britain ???
This London Olympics 2012 logo was designed by Wolff Ollins. The design brief called for an emblem that represented the four key ‘brand pillars’ of access, participation, stimulation and inspiration, culminating in the brand vision of ‘Everyone’s Games’. The approved logo is a composite of the number 2012 (the year the Games take place), the Olympic Rings and the word London. There are 4 official colour options available.
The official media release said: “The new emblem is dynamic, modern and flexible reflecting a brand savvy world where people, especially young people, no longer relate to static logos but respond to a dynamic brand that works with new technology and across traditional and new media networks.”
This is what other people think :
Retry said: “Lord Coe, the guy who spoke at this auspicious event said “London 2012 is inspired by you and it’s for all of you” The people of London are wondering what the fuck they did to deserve that comment … … [The logo] should not look like Lisa Simpson giving a blow job.”
A BBC Sport’s fan said on their 606 site: “Is this supposed to be one of those picture puzzles that eventually makes sense after slowly refocusing your mind’s eye? It has gone beyond the acceptable limits of effective communication by trying to be too clever. It represents already-dated graffiti (even graffiti can be contemporary art) … … Worst of all, it’s been trademarked – who on earth would want to copy the thing?!”
The Organisers of the 2012 London Olympics were probably quite shocked at the branding backlash. This is what they said in defense: “It won’t be to be everybody’s taste immediately, but it’s a brand that we genuinely believe can be hard working… and reach out and engage young people, which is our challenge is over the next five years.”
also have a look at this, which is your favourite?



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