Archive | January, 2009

Sandwich Facts

26 Jan

Approx 2.7 billion sandwiches are purchased outside the home every year in the UK.

UK commercial sandwich markets is worth approx. £4.6 billion.

Approx 2.7 billion sandwiches are made at home (lunch boxes).

UK currently consuming nearly 11.5 billion sandwiches every year- thats 200 sandwiches each per year.

There ae 18 factories in the UK that manufacture between 1-3 million sandwiches a week.

Men account for 58% of  sandwiches purchased outside the home.

over 51% of the sandwich market is made up of buyers aged 25-44.

The UK sandwich industry is now estimated to employ over 330,000 people.

Where are sandwiches purchased?:

  • 25% Multiple Grocers (including M&S)
  • 22% Bakers
  • 19% Workplace
  •  15% Cafe/ Sandwich Bar
  • 5% Convenience Stores/ Corner Shops
  • 2% Gas Stations (excluding Supermarkets)
  • 2% Vending Machine

Top 20 Sandwiches

  1. Chicken Salad
  2. Egg and Cress
  3. Chicken and Bacon
  4. Bacon, Lettuce and Tomato
  5. Mixed Selections
  6. Cheese and Onion
  7. Prawn Mayonnaise
  8. Ploughmans
  9. Tuna and Sweetcorn
  10. Chicken
  11. Chicken Caesar
  12. Chicken and Stuffing
  13. Salmon and Cucumber
  14. Cheese and Ham
  15. Cheese, Ham and Pickle
  16. Egg and Bacon
  17. Tuna and Cucumber
  18. Hoisin Duck
  19. Ham and Mustard
  20. Cheese and Tomato


26 Jan

Live brief:
the aim is to introduce ‘fresh’ sandwiches in the USA.
In the UK 1.3 milliion sandwiches are made a week, and 1.8 billion a year!
The average price is about £1.67.

Look at M&S Packaging:
pic_sandwich-pack  I like how the sandwich box opens in to a handy tray.

and the ‘Grab and Go Bag’





Other neat packaging: